Advertising your website with Google

A very cheap and effective way of advertising your site is through Google Adwords. These are the ‘sponsored links’ that you see at the top and right hand side of a google search results page.

You set a daily budget and you only get charged for how many times your ad gets clicked on. This means it can get displayed all day with no clicks and you get charged nothing. What you do get in this situation is free branding. Your company name is out there on the web being put in front of the your target market and you are not getting charged. Imagine trying to get such a deal out of a bill board sales person or a newspaper advertisement sales person. You get specific information on the results of your advertising such as how many times your ad was viewed, how many times your ad was clicked on and more.

Another useful feature of using adwords is that you get free access to an online program called Google Analytics. This program can tell you how long the visitor stayed on your site for and how many pages they viewed. You can find out if your visitor decided to go to the contact us page after clicking on your google ad. You can also work out where in the world your enquiries are coming from. You can find out what keywords your site is being found for, what keywords yield the most sales or page views. You can also find out a lot of information about your visitors such as what type of browser your views are using and what screen size they have, what version of flash do they use, what operating system they have etc. These are just some of the features that google adwords and google analytics has to offer.

Adwords is like an auction for words, in that people are bidding for words. For example, lets say I sell fishing reels through my online shop. I am willing to pay 50c if someone clicks on my ad when searching for ‘Cheap Fishing Reels’. However, my competitor is will to pay 65c. My competitors ad will get displayed higher on the page than mine which means that there is more chance that someone will click on his ad. If lots of other competitors are also willing to pay more than my bid for click on an ad, then my ad will get pushed further down the page and possibly off page 1. If your ad is not on page one then it may as well not be there at all because the chances of someone clicking on it a slim. Therefore it is important to get a good spot in the search results.

Google Adwords Management Package

DDW can set up your advertising account for $50 and we can manage your adwords campaign for free per month depending on the number of keywords you have. This means that we will check it regularly to make sure you are getting value for money.
This involves:
Finding/mining keywords
Creating text ads
Establishing cpc
Managing - monitoring campaign on daily basis
Making sure you are getting a good click through rate
Evaluating performing/non-performing keywords
Adding more keywords
Deleting non-performing keywords etc

We also provide you with a detailed report once a month so that you can track the success of your results.

If someone (person A) has fist fulls of cash then he/she can easily set up a campaign and throw money at it like there’s no tomorrow. He/she will likely get 1st place in the adwords search results and they will get lots of clicks/ potential customers to their site. But keep in mind that someone else (person B) who is using an intelligent and strategic approach to google adwords is probably getting similar results at a fraction of the money that person A is spending.

This picture shows the difference in results between DDW managing adwords and a client managing google adwords.

Notice the difference in CTR (click through rate), and Avg CPC (average cost per click).

Relevent Keywords: Increase Website Traffic, Increasing Website Visitors.