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Website Definitions
Content
management systems (CMS):
A CMS is great for people who update their website
at least once a week. If someone is updating the
website every week then they save a lot of money
because it's cheaper for them to do it, rather
than a website company to do it such as Day Dream
Websites. The upfront cost of creating a site
is more expensive if the site is to be built using
a CMS, but the savings in the long run are worth
it because the website owner becomes self reliant
and does not need to spend money on professional
support. This type of website owner will also
get very familiar with the website editing software.
However, for people who
will only be updating the site occasionally, they
would be better off not using a CMS. This is because
if a person does not use the CMS regularly then
he/she tends forget how to use the CMS because
it's been a while since they used it last. In
which case they either have to spend a lot of
their own time one re-learning it, or spend money
by getting support from a professional. A couple
of other disadvantages is that if your website
is built by a CMS then you are tied to that particular
CMS - so if you want your website to be managed
by a different website company, then that company
will need to be familiar with the CMS. Also, occasionally
CMSs need to be upgraded which will cost you money.
Plus there are also limiting factors in that you
are unable to achieve everything you want simply
because the CMS is not capable of doing it.
Hits:
Each request for a file from your Web site is
a hit. Each graphic on a page is requested separately,
so a Web page with text and ten graphics registers
as 11 hits. This is an old way of measuring a
website and is no longer a very useful measurement.
Host server:
The server that is holding your files.
This is usually done by a company. When people
look at your site they are actually looking at
the files on this host server.
Node:
A computer or device that processes information,
within a network.
Open Source:
Open source refers
to a program such as a CMS
that a number of people within a website community
contribute to and build up. The final product
is downloaded onto a hosting server and often
no money exchanges hands for this software. The
cost comes in customising the software to suit
the needs of the website owner.
The way it works is that if
a programmer needs a particular feature for a
website, he/she would check the pool of features
that the members of the community have already
built. If the feature is not there then the programmer
would build the feature themselves and then upload
it into the pool for other people to use. Over
time the pool gets bigger and the features increase.
Eventually a whole website can be built using
features this software.
Os
commerce is an example of an open source shopping
cart program. The program itself is free, but
the cost comes when a company such as Day Dream
Websites is asked to customise the program to
suit the needs of the client. Extra cost is involved
when extra features are needed such as a gift
voucher system or an automatic
postage calculator. Extra cost is also involved
when the program needs to be updated.
Another example of an
open source CMS is Mambo. This
is a good program for a non e-commerce site. Website
owners can easily login into the back end and
edit pages themselves. Find out about the advantages
and disadvantages of using a CMS such as mambo.
Page views/Impressions:
When a visitor looks at a page on your site this
counts as one page view. When they move to another
page, that's another page view. This is a better
measure because it doesn't matter how many graphics
are on a page - it's still just one page view.
Router:
what is it's purpose? A software package or special
- purpose computer that handles the connection
between 2 or more networks. The routers time is
only used for looking at the destination addresses
of the package passing through and selecting which
route to send them on.
Search
Engine: This is a program that can be
used to search for words or images that are on
the World Wide Web. An example is Google or Yahoo.
Search engines send out spiders to fetch as many
documents as possible. Another program called
an indexer then ‘reads’ what’s
on these pages and indexes it into a database.
Each search engine uses a proprietary algorithm
to create its indices such that, ideally, only
relevant results are produced for each search
query.
Screen
Grab: It's like a
photo or a polaroid of what you are seeing on
your computer screen. The image of your screen
is stored in your clipboard (like when you copy
or 'ctrl c' a bunch of text). You can take a photo
of your screen and then paste it into photoshop.
From there you can add arrows and send it off
to someone. To do a print screen you need to hold
down the 'ctrl' key then press the key labeled
'prt scr' which is next to the F12 button. Then
you open a new photoshop file and press 'ctrl
v' or edit > paste.
SEO: Search
Engine Optimisation involves modifying the site
is specific ways to make it more likely that your
website is listed within google’s search
results ie when a potential customer types in
a word(s) into google, what is produced is the
search results. It is important for sales that
you website is within these search results. More
information can be found by clicking
here.
The Internet:
A lot of computer links together by networks.
Began in 1858 with the Atlantic cable which was
used to connect the communication systems of US
with Europe. The Internet is a system of communication
that was originally established for military purposes-
Later it is was used for educational purposes
and was worked on by computer scientists. Today
Internet is mostly used for entertainment and
by business' and corporation for advertising.
To make
live: This means to
make your site or pages publically viewable to
the user. If the files are on your computer's
hard-drive they are not live. If you transfer
your file over to your host server, then the pages
or files become live.
URL:
Universal Resource Locator or in other words your
web address eg www.allaboutscrapbooks.com.au
Unique
Users: Every computer has a unique number
called an IP Address. You can assume that for
every IP Address, that is a unique computer meaning
it's a unique person. This is the best method
of measuring the amount of different people visiting
your site. Unlike visits which tally the total
visits regardless of where the computer may be
located, this tallies the total amount of unique
computers/people.
Visits:
When a visitor comes to your site, they may look
at various pages before leaving. This is considered
one visit, regardless of the number of pages they
view. This is a good method of measuring the number
of people visiting your site. If that same person
comes back an hour later that is another visit.
Web browser:
the window/program that you use to view
the internet eg Microsoft Internet Explorer (the
most popular), Netscape, Firefox etc.
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