All About Scrapbooks
Case Study: The user-friendly website delivered by Day Dream Websites contributed to increased sales by enhancing the shopping experience for the customers of All About Scrapbooks
About the client
All About Scrapbooks are one of Australia's longest running online retailers for all things scrapbooking. They get excellent search engine rankings due to the quality and volume of their online content, and the age of their domain name.
Quick facts
- Client All About Scrapbooks
- Sector Retail
- Start date 2014
- Project length 4 months
What we did
The journey in detail
Our tried and tested process
We listened to our client
We listened to the pain points of our client and to what Vanessa wanted to achieve.
Our client had a website that:
- Was not friendly to mobile devices
- Did not utilise e-commerce
- Was hosted on old technology
- Had an out of date design
How we solved the problem
While we were building the website, we constantly kept the website visitor's experience in mind. We frequently asked ourselves – what would be the customer's experience of this website. Our main aim was to help the customer find the product they desired and make it easier for them to purchase it either online or at one of the stores.
From there we put together a 'road map' to take the business from their then current state, to where they wanted their business to be.
the challenge for our client.
What we delivered
We successfully built and launched the new website - on time and on budget.
in the form of a new website.
Stats and facts
We successfully rebuilt and launched an effective marketing tool for All About Scrapbooks.
- Page views 34% increase
- Time on site 25% increase
- Bounce rate 30% decrease
Day Dream Websites are my website service provider and have been since 2006. I have two businesses and Day Dream Websites built and still service my two e-commerce websites. Since 2006 I've found them to provide excellent service. They clearly have the technical ability to do the job, but more important to me is that they understand my business needs
Vanessa Tiberti, Business Owner
All About Scrapbooks, 2014
Ready to talk to an expert?
Call us on 1800 918 233
Or email us and we’ll reply within 1 business day.
Talk to us in person
Talk to us about improving your business with a better website.
Visit us at
Level 4, 17-19 Bridge St.
Sydney, 2000
(minutes walk from Wynyard and Circular Quay)
You can phone us on:
(02) 8006 4233
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