Handbag Queen
We increased sales for this online handbag shop, by the use of Search Engine Optimisation.
About the client
It was our job to SEO the website or in other words make the website friendly to search engines. As a direct result of our SEO work, the website is ranking very highly in Google's search results. Here are a number of examples of our SEO results.
Our client Handbag Queen wanted to be found for search terms that are relevant to their business.
Quick facts
- Client Handbag Queen
- Sector Retail Fashion
- Start date 2006
- Project length 2 months
What we did
The journey in detail
Our tried and tested process
We listened to our client
Discovery phase
We listened to our client, Kathy, when she explained what she was wanting to achieve.
We then suggested some ideas, on how we could go about achieving these goals, that included:
- the creation of a unique logo and website design
- keyword research
- search engine optimisation
- building the website in a suitable CMS
- the production of high quality product photos
- the creation of compelling product descriptions
- secure options for processing online payments, and
- practical timelines and the production process.
How we solved the problem
Search engine rankings
Examples of key phrases that our client ranked well for included:
- handbags
- buy handbags online
- handbag shopping Australia
- handbag shop online
the challenge for our client.
What we delivered
- website design that was tailored to the business goals and the target audience
- creation of a unique logo and website design
- keyword research
- search engine optimisation
- powerful but flexible technology
- the production of high quality product photos
- the creation of compelling product descriptions
- secure options for processing online payments, and
- practical timelines and the production process.
in the form of a new website.
Stats and facts
- Page views 6% increase
- Organic traffic 75% increase
- Sales 30% increase
I cannot thank you enough for all of the help in getting this website up and running and for all of the continual help in making sure it is a success.
Kathy McPherson, Founder
Handbag Queen, 2006
Ready to talk to an expert?
Call us on 1800 918 233
Or email us and we’ll reply within 1 business day.
Talk to us in person
Talk to us about improving your business with a better website.
Visit us at
Level 4, 17-19 Bridge St.
Sydney, 2000
(minutes walk from Wynyard and Circular Quay)
You can phone us on:
(02) 8006 4233
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