The journey in detail

Our tried and tested process

We listened to our client

Our client had a website that was not set up for e-Commerce and payments were taken in a manual and inefficient way. Our client was not overly tech savvy and She needed experts like DayDream Websites to take charge of the project and set the business up for online success.

Our client had a website that:

  • Was not friendly to mobile devices
  • Was not intuitive to navigate
  • Referred to internal jargon
  • Contained outdated information and photos
  • Was hosted on old technology
  • Inconsistent branding


listening and learning from clients
listening and learning from clients

How we solved the problem

More specifically, we carried out:

  • Project planning
  • Website statistics review
  • Web content audit
  • Web content refresh
  • User research
  • Building the website using Open Source technology
  • Search Engine Optimisation (SEO)
  • Quality assurance
  • Communications and approvals process
  • Post launch client follow up
planning the project
We created a plan to solve
the challenge for our client.

What we delivered

Search engine results

We achieved excellent search engine results for our client. This led to a sharp increase in the number of visitors visiting the website.

Online sales

We successfully built and launched the first e-Commerce enabled website for Italian Indulgence. This streamlined the booking process and led to a time and cost saving for our client. The overall sales increased due to the increase in website visitors and the more efficient booking process. 

Old website New website
Search Engine Friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
e-Commerce enabled No
User-friendly menus No Yes

See what our client told us about what we delivered.

Desktop, tablet, and mobile views of travel industry website
We delivered a solution,
in the form of a new website.

Stats and facts

Travel website design
  • Page views 6% increase
  • Time on site 25% increase
  • Bounce rate 10% increase

The goal was to increase bookings for the tours that this company runs. We created a unique website layout that was designed to both appeal to the target market and to represent the business values.

We created a unique website design, based on the goals of this tour company, that appealed to the website visitors and potential clients of Italian Indulgence.

Once the website was launched, we did an extensive amount of Search Engine Optimisation on the website. 

Thanks so much for all the effort, hard work and wonderful advice in designing my new website. I am thrilled with the way it looks. Annette Blight, Director
Italian Indulgence, 2007

Ready to talk to an expert?

Call us on 1800 918 233

Or email us and we’ll reply within 1 business day.

Talk to us in person

Talk to us about improving your business with a better website.

Visit us at

Level 4, 17-19 Bridge St.
Sydney, 2000
(minutes walk from Wynyard and Circular Quay)

You can phone us on:

(02) 8006 4233

map location

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