The journey in detail

Our tried and tested process

We listened to our client

Master Sofa's did not have a website.

listening and learning from clients

How we solved the problem

  • Project planning
  • Persona creation
  • Website statistics review
  • Web content audit
  • Web content refresh
  • User research
  • User research
  • Building the website using Squiz Matrix CMS
  • Search Engine Optimisation (SEO)
  • Quality assurance
  • Communications and approvals process
  • Post launch client follow up
planning the project
We created a plan to solve
the challenge for our client.

What we delivered

We improved the aesthetics of Master Sofa's web page, and enabled Master Sofa to improve sales through increased website visitors.

See what our client told us about what we delivered.

three views of a designer sofa website
We delivered a solution,
in the form of a new website.

Stats and facts

screen grab of a furniture website built by polished pixels
  • Page views 6% increase
  • Time on site 25% increase
  • Bounce rate 10% decrease


The goal was to build a user-friendly and aesthetically pleasing website that would encourage greater traffic and sales.

In 2013 Tim re-built my website with a new design and a new set of features that help customer buy online... My stores receive more sales and customer enquiries every year. George Koutalas, Director
Master Sofa, 2013

Ready to talk to an expert?

Call us on 1800 918 233

Or email us and we’ll reply within 1 business day.

Talk to us in person

Talk to us about improving your business with a better website.

Visit us at

Level 4, 17-19 Bridge St.
Sydney, 2000
(minutes walk from Wynyard and Circular Quay)

You can phone us on:

(02) 8006 4233

map location

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