Case study for a designer furniture e-commerce website redesign

See all case studies

Case studies by industry

Case studies by what we did

Testimonials

Tim took a personal approach to this project as he sat with us in person to understand our pain points and the goals for our new website. Bradley Delamare - General Manager
Tank Stream Labs
You would not believe how busy I got after the webpage was out there, what a business boost, wow! Thanks again for your great job, really! Stef Ferrari - Owner
Stef Photography
Tim re-built my website with a new design and a new set of features that help customer buy online. my stores receive more sales and customer enquiries every year. George Koutalas - Director
BedWorks
I cannot thank you enough for all of the help in getting this website up and running and for all of the continual help in making sure it is a success. Kathy McPherson - Founder
Handbag Queen
Thanks for doing such a great job on the design of my website. I've had a lot more phone calls since the new site launched. Amelia - Business Owner
Skintech
Thanks so much for all the effort, hard work and wonderful advice in designing my new website. I am thrilled with the way it looks. Annette Blight - Director
Italian Indulgence
I’m really impressed with the results of our new website. Being able to regularly meet face to face, at each project milestone, made a big difference. Megan Nixon - Marketing Manager
Bluewater Control
Tim's team members were so helpful and personal. They sat with us in person to understand our pain points and the goals for our new website. Quynh - Business owner
Zig Zag Cafe
Day Dream Websites are my website service provider and have been since 2006. I have two businesses and Day Dream Websites built and still service my two e-commerce websites. Since 2006 I've found them to provide excellent service. They clearly have the technical ability to do the job, but more important to me is that they understand my business needs Vanessa Tiberti - Business Owner
All About Scrapbooks

See full testimonials

About Day Dream Websites

Our focus is on personal support and your return on investment.

What we do

We make existing website more user-friendly, and build enterprise sized websites. We specialise in university and government sectors, using Squiz Matrix CMS.

See the services we offer you

What we've done

We've successfully rebuilt a number of large websites for market leading organisations. We've achieved excellent results for our clients such as more visitors and increased sales.

See our case studies

Client feedback

Our clients stay with us year-on-year because of our personal service and quality work. We have many testimonials going back to 2006.

See client testimonials

About the client

Master Sofa is an Australian, family owned designer furniture company that has been dedicated to delivering high quality products at the best prices since its establishment in 2000.

Quick facts

Client Master Sofa
Sector Interior design / furniture Retail
Start date 2011
Project length 1 month

What we did

Visit Website

The journey in detail

Our tried and tested process

We listened to our client

Master Sofa's did not have a website.

How we solved the problem

Project planning
Persona creation
Website statistics review
Web content audit
Web content refresh
User research
User research
Building the website using Squiz Matrix CMS
Search Engine Optimisation (SEO)
Quality assurance
Communications and approvals process
Post launch client follow up

planning the project — We created a plan to solve
the challenge for our client.

What we delivered

We improved the aesthetics of Master Sofa's web page, and enabled Master Sofa to improve sales through increased website visitors.

See what our client told us about what we delivered.

three views of a designer sofa website — We delivered a solution,
in the form of a new website.

Stats and facts

screen grab of a furniture website built by polished pixels

Page views 6% increase
Time on site 25% increase
Bounce rate 10% decrease

Goal

The goal was to build a user-friendly and aesthetically pleasing website that would encourage greater traffic and sales.

In 2013 Tim re-built my website with a new design and a new set of features that help customer buy online... My stores receive more sales and customer enquiries every year. George Koutalas, Director
Master Sofa, 2013

Ready to talk to an expert?

Call us on 1800 918 233

Or email us and we’ll reply within 1 business day.

Talk to us in person

Talk to us about improving your business with a better website.

Visit us at

Level 4, 17-19 Bridge St.
Sydney, 2000
(minutes walk from Wynyard and Circular Quay)

You can phone us on:

(02) 8006 4233

Case studies

Bluewater Control

Case study
- Client: Bluewater Control
- Key outcome: A better mobile experience.
More about project
Tax Services Australia

Case study
- Client: Tax Services Australia
- Key outcome: A better mobile experience.
More about project
BedWorks

Case study
- Client: BedWorks
- Key outcome: 40% increase in online sales.
More about project
Tank Stream Labs

Case study
- Client: Tank Stream Labs
- Key outcome: Faster loading webpages.
More about project
Sheriton Shoes

Case study
- Client: Sheriton Shoes
- Key outcome: Increase in sales through the introduction of e-commerce
More about project
Italian Indulgence

Case study
- Client: Italian Indulgence
- Key outcome: Better engagement from the website visitors.
More about project
Stef Photography

Case study
- Client: Stef Photography
- Key outcome: Better engagement from the website visitors.
More about project
Skintech

Case study
- Client: Skintech
- Key outcome: More phone calls to our client.
More about project
Handbag Queen

Case study
- Client: Handbag Queen
- Key outcome: Better engagement from the website visitors.
More about project
ZigZag Cafe and Restaurant

Case study
- Client: ZigZag Cafe and Restaurant
- Key outcome: Better customer experience.
More about project
All About Scrapbooks

Case study
- Client: All About Scrapbooks
- Key outcome: Increase in sales through the introduction of e-commerce
More about project