Sheriton Shoes
Case Study: The user-friendly website delivered by Day Dream Websites contributed to increased sales by enhancing the shopping experience of Sheriton Shoes customers.
About the client
Sheriton Shoes is a successful shoe business with over 13 stores around Sydney. As their business has grown over the past years, Sheriton Shoes decided to expand to online and asked Day Dream Websites to help them with their new business direction.
Quick facts
- Client Sheriton Shoes
- Sector Fashion Retail
- Start date 2009
- Project length 3 months
What we did
The journey in detail
Our tried and tested process
We listened to our client
We met with the CEO of Sheriton Shoes so we could learn about the business, their goals and how a new website would support their business strategy.
The goal was to enhance the online presence of Sheriton Shoes, and increase sales by designing their first e-commerce website.
Our client had a website that:
- Was not friendly to mobile devices
- Did not utilise e-commerce
- Was hosted on old technology
How we solved the problem
While we were building the website, we constantly kept the website visitor's experience in mind. We frequently asked ourselves – what would be the customer's experience of this website. Our main aim was to help the customer find the product they desired and make it easier for them to purchase it either online or at one of the stores.
From there we put together a 'road map' to take the business from their then current state, to where they wanted their business to be.
the challenge for our client.
What we delivered
We successfully built and launch the first online store for Sheriton Shoes - on time and on budget. As a result of the global nature of the internet, loyal customers in Sydney were no longer the sole market for Sheriton Shoes.
The website that we built enabled Sheriton Shoes to expand their market to all of Australia and the entire world.
in the form of a new website.
Stats and facts
We successfully designed and launched their first e-commerce website, allowing Sheriton Shoes to enhance sales by adapting to modern technology and fulfilling the needs of their customers. The website we built and launched was a perfect complement to their 13 stores.
We also made it easier for potential customers to see maps and get directions to their nearest store.
- Page views 60% increase
- Time on site 55% increase
- Bounce rate 25% decrease
Ready to talk to an expert?
Call us on 1800 918 233
Or email us and we’ll reply within 1 business day.
Talk to us in person
Talk to us about improving your business with a better website.
Visit us at
Level 4, 17-19 Bridge St.
Sydney, 2000
(minutes walk from Wynyard and Circular Quay)
You can phone us on:
(02) 8006 4233
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