The journey in detail

Our tried and tested process

We listened to our client


Our client had a website that:

  • was not intuitive to navigate
  • contained outdated information and photos
  • and was hosted on old technology
listening and learning from clients

How we solved the problem

  • Project planning
  • Persona creation
  • Website statistics review
  • Web content audit
  • Web content refresh
  • User research
  • User research
  • Building the website using Squiz Matrix CMS
  • Search Engine Optimisation (SEO)
  • Quality assurance
  • Communications and approvals process
  • Post launch client follow up
planning the project
We created a plan to solve
the challenge for our client.

What we delivered

As a direct result of the SEO work carried out by Day Dream Websites, the site performs very well in Google search results.

These high positions in Google search results caused an increase in visitors / potential customers to the website.

The website has a number of great features. It has a gift voucher system where a visitor can purchase a gift voucher for their friend or colleague who can then visit the site and redeem the value of the voucher. It also has a tell a friend feature that makes it easy for website visitors to tell their friends about the site. This is a great way to increase visitors to the website.

The e-commerce side of the website allows visitors to browse the handbags by brand, colour, style, size, season and material. The aim of this is to make is as easy as possible for the visitor to find what they are looking for and then purchase it. There is also a specials page which is always a popular page. Customers can buy products using a number of different payment methods such as credit card, bank transfer, and money order/ cheque. Payment is very secure and customers are not forced to use one method of payment. Some people don't like using credit cards so these people have the option of paying via bank transfer.

This website also has a great postage calculating system whereby the website talks to the Australian Post website to calculate the postage. The postage is based on the weight of the total order and also the destination postcode. The website customer has the opportunity to choose either express or regular and if the customer is outside Australia they can choose either sea mail or air mail. This postage system saves lots of time and hassle for the shop owner.

See what our client told us about what we delivered.

Skin care website case study
We delivered a solution,
in the form of a new website.

Stats and facts

screen grab of Skintech website built by polished pixels
  • Page views 6% increase
  • Time on site 25% increase
  • Bounce rate 10% decrease


The goal was to build a website that would attract people to the Melbourne store, but also sell skincare products online.

Thanks for doing such a great job on the design of my website. I've had a lot more phone calls since the new site launched. Amelia, Business Owner
Skintech, 2009

Ready to talk to an expert?

Call us on 1800 918 233

Or email us and we’ll reply within 1 business day.

Talk to us in person

Talk to us about improving your business with a better website.

Visit us at

Level 4, 17-19 Bridge St.
Sydney, 2000
(minutes walk from Wynyard and Circular Quay)

You can phone us on:

(02) 8006 4233

map location

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