Beauty and cosmetics website design

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Testimonials

Tim took a personal approach to this project as he sat with us in person to understand our pain points and the goals for our new website. Bradley Delamare - General Manager
Tank Stream Labs
You would not believe how busy I got after the webpage was out there, what a business boost, wow! Thanks again for your great job, really! Stef Ferrari - Owner
Stef Photography
Tim re-built my website with a new design and a new set of features that help customer buy online. my stores receive more sales and customer enquiries every year. George Koutalas - Director
BedWorks
I cannot thank you enough for all of the help in getting this website up and running and for all of the continual help in making sure it is a success. Kathy McPherson - Founder
Handbag Queen
Thanks for doing such a great job on the design of my website. I've had a lot more phone calls since the new site launched. Amelia - Business Owner
Skintech
Thanks so much for all the effort, hard work and wonderful advice in designing my new website. I am thrilled with the way it looks. Annette Blight - Director
Italian Indulgence
I’m really impressed with the results of our new website. Being able to regularly meet face to face, at each project milestone, made a big difference. Megan Nixon - Marketing Manager
Bluewater Control
Tim's team members were so helpful and personal. They sat with us in person to understand our pain points and the goals for our new website. Quynh - Business owner
Zig Zag Cafe
Day Dream Websites are my website service provider and have been since 2006. I have two businesses and Day Dream Websites built and still service my two e-commerce websites. Since 2006 I've found them to provide excellent service. They clearly have the technical ability to do the job, but more important to me is that they understand my business needs Vanessa Tiberti - Business Owner
All About Scrapbooks

See full testimonials

About Day Dream Websites

Our focus is on personal support and your return on investment.

What we do

We make existing website more user-friendly, and build enterprise sized websites. We specialise in university and government sectors, using Squiz Matrix CMS.

See the services we offer you

What we've done

We've successfully rebuilt a number of large websites for market leading organisations. We've achieved excellent results for our clients such as more visitors and increased sales.

See our case studies

Client feedback

Our clients stay with us year-on-year because of our personal service and quality work. We have many testimonials going back to 2006.

See client testimonials

About the client

Skintech Medical Cosmetic Laser Clinic was established in 2005 as part of Dandenong Surgery with a group of physicians with special interest in cosmetic dermatology. They have four clinics across Victoria.

Quick facts

Client Skintech
Sector Skin and beauty Retail
Start date 2009
Project length 6 months

What we did

The journey in detail

Our tried and tested process

We listened to our client

Challenge

Our client had a website that:

was not intuitive to navigate
contained outdated information and photos
and was hosted on old technology

How we solved the problem

Project planning
Persona creation
Website statistics review
Web content audit
Web content refresh
User research
User research
Building the website using Squiz Matrix CMS
Search Engine Optimisation (SEO)
Quality assurance
Communications and approvals process
Post launch client follow up

planning the project — We created a plan to solve
the challenge for our client.

What we delivered

As a direct result of the SEO work carried out by Day Dream Websites, the site performs very well in Google search results.

These high positions in Google search results caused an increase in visitors / potential customers to the website.

The website has a number of great features. It has a gift voucher system where a visitor can purchase a gift voucher for their friend or colleague who can then visit the site and redeem the value of the voucher. It also has a tell a friend feature that makes it easy for website visitors to tell their friends about the site. This is a great way to increase visitors to the website.

The e-commerce side of the website allows visitors to browse the handbags by brand, colour, style, size, season and material. The aim of this is to make is as easy as possible for the visitor to find what they are looking for and then purchase it. There is also a specials page which is always a popular page. Customers can buy products using a number of different payment methods such as credit card, bank transfer, and money order/ cheque. Payment is very secure and customers are not forced to use one method of payment. Some people don't like using credit cards so these people have the option of paying via bank transfer.

This website also has a great postage calculating system whereby the website talks to the Australian Post website to calculate the postage. The postage is based on the weight of the total order and also the destination postcode. The website customer has the opportunity to choose either express or regular and if the customer is outside Australia they can choose either sea mail or air mail. This postage system saves lots of time and hassle for the shop owner.

See what our client told us about what we delivered.

Skin care website case study — We delivered a solution,
in the form of a new website.

Stats and facts

screen grab of Skintech website built by polished pixels

Page views 6% increase
Time on site 25% increase
Bounce rate 10% decrease

Goal

The goal was to build a website that would attract people to the Melbourne store, but also sell skincare products online.

Thanks for doing such a great job on the design of my website. I've had a lot more phone calls since the new site launched. Amelia, Business Owner
Skintech, 2009

Ready to talk to an expert?

Call us on 1800 918 233

Or email us and we’ll reply within 1 business day.

Talk to us in person

Talk to us about improving your business with a better website.

Visit us at

Level 4, 17-19 Bridge St.
Sydney, 2000
(minutes walk from Wynyard and Circular Quay)

You can phone us on:

(02) 8006 4233

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Bluewater Control

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- Key outcome: A better mobile experience.
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BedWorks

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- Key outcome: 40% increase in online sales.
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Tank Stream Labs

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Italian Indulgence

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Stef Photography

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Handbag Queen

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ZigZag Cafe and Restaurant

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All About Scrapbooks

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- Client: All About Scrapbooks
- Key outcome: Increase in sales through the introduction of e-commerce
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