About the client

Tax Services Australia is an independent accounting firm in Sydney and has a long history (since 1995) of supporting Australian professionals and expats with a range of Tax Services.

Their problem was that their website was not mobile friendly and was built on Adobe Business Catalyst and needed to be rebuilt. TSA engaged us to rebuild their website and turn it into an effective lead generator.


Quick facts

What we did

The journey in detail

Our tried and tested process

We listened to our client

Discovery and briefing phase

To ensure there was a common understanding of the problem, worked with Darren to get a thorough understanding of his pain points and his ideas for the new website. We then took a good look at the business goals and came back with some suggestions and agreed on a multi-phased ‘game plan’.

The goals of phase one of this project were to:

  • improve the brand online 
  • ‘spell out’ what the company offers to their potential clients/customers
  • improve the volume and quality of traffic from organic search engines.
listening and learning from clients

How we solved the problem

To remedy the original problem that Tax Services Australia brought to us, we built a professional website that uses a beautiful design and engaging content to generate interest in our client’s services. The project was well planned and consultative. We continually checked in with our client to ensure they were both apprised of and happy with the work being done on their site.

planning the project
We created a plan to solve
the challenge for our client.

What we delivered

  Old website New website
Mobile friendly No Yes
Up-to-date information No Yes
Recent photos No Yes
An on-brand design No Yes
Fast loading pages No Yes

See what our client told us about what we delivered.

A website design for a Tax Accountant Website
We delivered a solution,
in the form of a new website.

Stats and facts

Tax professional and client in a Sydney office

This project was delivered on time and on budget.

Darren the project owner, told us that the service we delivered surpassed his expectations.

See Darren's feedback to Day Dream Websites.

Some of the key results are:

  • content that highlights the benefits of engaging with Tax Services Australia
  • a website that is easier to use, especially on mobile devices
  • potential customers are now seeing a more professional and modern website
  • the new website is now search-engine friendly
  • time spent on the site has increased by 150%.
  • Page views 75% increase
  • Time on site 400% increase
  • Bounce rate 80% decrease

Wonderful Tim, site looks wonderful. I hope my optimism is matched by new clients engaging our services.  Trusting anyone with our website is very important to me as it is critical to my business, and I sincerely thank you for surpassing my expectations. Darren Hooper, Principal of Tax Services Australia
Tax Services Australia, 2018

Ready to talk to an expert?

Call us on 1800 918 233

Or email us and we’ll reply within 1 business day.

Talk to us in person

Talk to us about improving your business with a better website.

Visit us at

Level 4, 17-19 Bridge St.
Sydney, 2000
(minutes walk from Wynyard and Circular Quay)

You can phone us on:

(02) 8006 4233

map location

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