This case study outlines how we improved the brand of a Australia's best co-working space (winner at the Fintech awards in 2017), by rebuilding their website. Tank Steam Labs offers co-working space to mobile, ecommerce and app startups.
About the client
The Zig Zag Cafe in Marsfield has been the area's most popular cafe for decades. It's fully licensed and offers a variety of quality cuisines, excellent coffee and fresh pastries.
In September 2017, The Zig Zag Cafe engaged Day Dream Websites to build their new website.
To ensure there was a common understanding of the project goals, we met with Quynh - the owner and operator, and reviewed the business’s existing website. We listened to Quynh’s pain points and the ambitions for the new website.
We took a good look at Quynh’s business goals
The aims of this project were to:
create a website that generates more interest in our Quynh's cafe
highlight the quality food and coffee that the cafe offers, and
communicate to the visitor that the atmosphere of the cafe is welcoming and friendly.
We then came back to our client with a tailored road map to turn the website into an effective marketing tool that would both showcase its success and generate new business.
How we solved the problem
We built a professional website that uses a beautiful design and engaging content to generate interest in our client’s quality offering.
We made the process of building the new website smooth and straight forward for Quynh by running the project in a very well planned and personal way. We visited Quynh in person often to walk her through each major project milestone.
We also continually checked in with our client to ensure Quynh was both informed and happy with the work being done on her site.
We created a plan to solve the challenge for our client.
What we delivered
This project was delivered on time and on budget. Each and every pain point was addressed and solved by this new website. Some key results are:
our client’s website now has more engaging content which highlights the benefits of their offering
the website is easier to use, especially on mobile devices, and
potential customers are now seeing a more professional and modern website.
Quynh, the business owner, received nothing but compliments on the new website and he in-turn, passed on his thanks to Day Dream Websites.
We delivered a solution, in the form of a new website.
Stats and facts
Uptime15% increase
Time on site25% increase
Bounce rate63% decrease
Tim's team members were so helpful and personal. They sat with us in person to understand our pain points and the goals for our new website.
Quynh, Business owner
Zig Zag Cafe, 2017
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