We user-test it with real people
We create personas
Personas bring your target audience to life so they're more real in your planning and decision making.
And test with real people
We carry out user testing in our Sydney office, where we get real people to test your website. We record all their actions and analyse them, then prepare a report with actionable recommendations and walk you through it.
On all of your devices
Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.
Then redesign it based on their feedback
Page layout (wireframing)
We plan a more user-friendly layout for your web page, delivered as a wireframe. A wireframe is a quick and low cost blue-print of your future page.
Menus and navigation (IA)
We can make your menus and navigation more user-friendly through card sorting and our expert web UI design and UX services. We make it easier to find things on your website.
Test again before building
To save you time and money, we then test and improve the wireframes, menus and navigation, before time and effort is invested in building them.
Then continue monitoring
testing and improving, over time
We monitor the outcome
We continue to monitor your web traffic and analytics to identify patterns and opportunities.
Make incremental changes
The success rates and drop-off rates of your checkouts and online forms can be significantly improved, often with just minor tweaks.
And split test them
You'll have tried and tested webpages, with the right combination of photos and words that works best for your customers.
What our clients say
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I’m really impressed with the results of our new website. Being able to regularly meet face to face, at each project milestone, made a big difference.
Megan Nixon - Marketing Manager
Bluewater Control
See the Bluewater Control project -
Tim took a personal approach to this project as he sat with us in person to understand our pain points and the goals for our new website.
Bradley Delamare - General Manager
Tank Stream Labs
See the Tank Stream Labs project -
You would not believe how busy I got after the webpage was out there, what a business boost, wow! Thanks again for your great job, really!
Stef Ferrari - Owner
Stef Photography
See the Stef Photography project -
Tim re-built my website with a new design and a new set of features that help customer buy online. my stores receive more sales and customer enquiries every year.
George Koutalas - Director
BedWorks
See the BedWorks project -
Tim's team members were so helpful and personal. They sat with us in person to understand our pain points and the goals for our new website.
Quynh - Business owner
Zig Zag Cafe
See the Zig Zag Cafe project -
Day Dream Websites are my website service provider and have been since 2006. I have two businesses and Day Dream Websites built and still service my two e-commerce websites. Since 2006 I've found them to provide excellent service. They clearly have the technical ability to do the job, but more important to me is that they understand my business needs
Vanessa Tiberti - Business Owner
All About Scrapbooks
See the All About Scrapbooks project -
I cannot thank you enough for all of the help in getting this website up and running and for all of the continual help in making sure it is a success.
Kathy McPherson - Founder
Handbag Queen
See the Handbag Queen project -
Thanks for doing such a great job on the design of my website. I've had a lot more phone calls since the new site launched.
Amelia - Business Owner
Skintech
See the Skintech project -
Thanks so much for all the effort, hard work and wonderful advice in designing my new website. I am thrilled with the way it looks.
Annette Blight - Director
Italian Indulgence
See the Italian Indulgence project
Our expertise
We are Sydney based experts that can provide hands-on consulting or end-to-end web development; from UX to design, development and conversion refinement. Achieve success online by engaging Day Dream Websites. More about us.
We are based in heart of Sydney CBD. There are no communication hurdles to deal with and our expertise is second to none when it comes to usability services.
Deliverables
Wireframes
A wireframe is a quick and low cost blue-print of your future page. More on our wireframe service.
Heatmaps
We can show you the popular areas that people are clicking on your webpages.
Statistical insights report
We'll arm you with the evidence you need to make informed decisions.
Better documentation on your customers (personas)
Bring the detail of ideal customer to life with our personas. A successful website appeals to the potential customers who are deciding whether or not to buy from you.
Menu and navigation diagrams (Information Architecture)
If people are finding it hard to find what they're looking for on your website - we can solve this.
Recommendations
Our practical reports are easy to follow and are focussed on practical implementation and measurable improvement.
Benefits
Cost savings
It's significantly cheaper to identify and fix a problem early; than to fix it later with a redesign.
Easy-to-use site
We'll make your site so easy to use that people will actually look for excuses to use it.
Lower bounce rate
Fewer people will leave your site without engaging with it (e.g. reading your website’s information and clicking links).
Increased conversion
More people will spend longer on your site completing important tasks (e.g. learning about your offering and performing calls to action).
Enhanced brand loyalty
People will enjoy using your website (instead of getting frustrated), and will associate that feeling with your brand.
Increased engagement
Visitors will use more of your features (e.g. checkouts, online wizards, self service features) and will be more likely to become reliant on them and share them.

Process to get you better results and more success
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We learn
We learn about your business goals and what problems you're wanting to solve. We then get to know your audiences and what we need to do to turn them into customers.
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You are here We test
We get real people to test your website. Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.
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We build and support your website
Day Dream Websites has been building websites for small to medium sizes Australian businesses since 2006.
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We drive more visitors and measure results
We drive more quality traffic to your website by making your website more search engine friendly. Then we work on turning visitors into customers.
More website services
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Web and mobile design
We test your website design on all of your devices. Desktop, mobile, tablet...Whatever platform your target customers uses, that's what we'll test. Learn more about our process.
Case studies: see outcomes of past projects.
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Website (re)building
We build CMS based websites for market leaders. Find out how we can build a website for your business using the Squiz Matrix CMS.
Case studies: see outcomes of past projects.
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Search engine marketing
Direct relevant traffic to your website and ensure excellent results by implementing Search Engine Optimisation (SEO). Browse our services to see how we can help you.
Case studies: see outcomes of past projects.
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Pricing
While our prices start at $800, a typical website project costs between $2000 and $10,000. We're Sydney based experts that offer personal, face-to-face service.
Case studies: see outcomes of past projects.
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Migration out of Adobe Business Catalyst
Migration service to manage the process of moving out of Adobe Business Catalyst. We can rebuild your Business Catalyst website using a new CMS, migrate your content for you, and support you through this change. We'll make the process painless for you. Talk to us today about how we can help you.
Case studies: see outcomes of past projects.