A user-friendly website
is a successful website

And we can make yours both. We're a Sydney based user experience (UX) agency. We can test your website on real users, identify its problems and opportunities, and then fix it, so it starts delivering a measurable return on your investment.

User experience experts in Sydney office

We user-test it with real people

  • persona

    We create personas

    Personas bring your target audience to life so they're more real in your planning and decision making.

    Download example of persona
    (PDF file: 215KB)

  • person

    And test with real people

    We carry out user testing in our Sydney office, where we get real people to test your website. We record all their actions and analyse them, then prepare a report with actionable recommendations and walk you through it.

  • computer devices

    On all of your devices

    Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.

Then redesign it based on their feedback

  • wireframe

    Page layout (wireframing)

    We plan a more user-friendly layout for your web page, delivered as a wireframe. A wireframe is a quick and low cost blue-print of your future page.

  • IA tree

    Menus and navigation (IA)

    We can make your menus and navigation more user-friendly through card sorting and our expert web UI design and UX services. We make it easier to find things on your website.

  • checklist

    Test again before building

    To save you time and money, we then test and improve the wireframes, menus and navigation, before time and effort is invested in building them.

Then continue monitoring
testing and improving, over time

  • monitoring screens

    We monitor the outcome

    We continue to monitor your web traffic and analytics to identify patterns and opportunities.

  • shopping cart

    Make incremental changes

    The success rates and drop-off rates of your checkouts and online forms can be significantly improved, often with just minor tweaks.

  • A/B Testing

    And split test them

    You'll have tried and tested webpages, with the right combination of photos and words that works best for your customers.

Blue Water Control

Real results


  • this project was delivered on time and on budget
  • our work led to better engagement from the website visitors:
    • we improved the average time that the visitors spend on the site by 50%
    • we decreased the bounce rate by 40%
    • we increased the number of pages people look at by 36%.
  • the website is now friendlier to search engines and the volume of quality organic traffic has increased.
  • the website is now mobile friendly and more people are using their mobile devices to engage with the website.

What our clients say

  • I’m really impressed with the results of our new website. Being able to regularly meet face to face, at each project milestone, made a big difference. Megan Nixon - Marketing Manager
    Bluewater Control
    See the Bluewater Control project
  • Tim took a personal approach to this project as he sat with us in person to understand our pain points and the goals for our new website. Bradley Delamare - General Manager
    Tank Stream Labs
    See the Tank Stream Labs project
  • You would not believe how busy I got after the webpage was out there, what a business boost, wow! Thanks again for your great job, really! Stef Ferrari - Owner
    Stef Photography
    See the Stef Photography project
  • Tim re-built my website with a new design and a new set of features that help customer buy online. my stores receive more sales and customer enquiries every year. George Koutalas - Director
    See the BedWorks project
  • Tim's team members were so helpful and personal. They sat with us in person to understand our pain points and the goals for our new website. Quynh - Business owner
    Zig Zag Cafe
    See the Zig Zag Cafe project
  • Day Dream Websites are my website service provider and have been since 2006. I have two businesses and Day Dream Websites built and still service my two e-commerce websites. Since 2006 I've found them to provide excellent service. They clearly have the technical ability to do the job, but more important to me is that they understand my business needs Vanessa Tiberti - Business Owner
    All About Scrapbooks
    See the All About Scrapbooks project
  • I cannot thank you enough for all of the help in getting this website up and running and for all of the continual help in making sure it is a success. Kathy McPherson - Founder
    Handbag Queen
    See the Handbag Queen project
  • Thanks for doing such a great job on the design of my website. I've had a lot more phone calls since the new site launched. Amelia - Business Owner
    See the Skintech project
  • Thanks so much for all the effort, hard work and wonderful advice in designing my new website. I am thrilled with the way it looks. Annette Blight - Director
    Italian Indulgence
    See the Italian Indulgence project

Our expertise

We are Sydney based experts that can provide hands-on consulting or end-to-end web development; from UX to design, development and conversion refinement. Achieve success online by engaging Day Dream Websites. More about us.

We are based in heart of Sydney CBD. There are no communication hurdles to deal with and our expertise is second to none when it comes to usability services.



A wireframe is a quick and low cost blue-print of your future page. More on our wireframe service.


We can show you the popular areas that people are clicking on your webpages.

Statistical insights report

We'll arm you with the evidence you need to make informed decisions.

Better documentation on your customers (personas)

Bring the detail of ideal customer to life with our personas. A successful website appeals to the potential customers who are deciding whether or not to buy from you.

Menu and navigation diagrams (Information Architecture)

If people are finding it hard to find what they're looking for on your website - we can solve this.


Our practical reports are easy to follow and are focussed on practical implementation and measurable improvement.


Cost savings

It's significantly cheaper to identify and fix a problem early; than to fix it later with a redesign.

Easy-to-use site

We'll make your site so easy to use that people will actually look for excuses to use it.

Lower bounce rate

Fewer people will leave your site without engaging with it (e.g. reading your website’s information and clicking links).

Increased conversion

More people will spend longer on your site completing important tasks (e.g. learning about your offering and performing calls to action).

Enhanced brand loyalty

People will enjoy using your website (instead of getting frustrated), and will associate that feeling with your brand.

Increased engagement

Visitors will use more of your features (e.g. checkouts, online wizards, self service features) and will be more likely to become reliant on them and share them.


Process to get you better results and more success

  • computer icon

    We learn

    We learn about your business goals and what problems you're wanting to solve. We then get to know your audiences and what we need to do to turn them into customers.

  • A/B testing icon

    You are here We test

    We get real people to test your website. Desktop, mobile, tablet...Whatever platform your target customers use, that's what we'll test.

  • computer devices

    We build and support your website

    Day Dream Websites has been building websites for small to medium sizes Australian businesses since 2006.

  • graph icon

    We drive more visitors and measure results

    We drive more quality traffic to your website by making your website more search engine friendly. Then we work on turning visitors into customers.

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